Working with a Realtor

A REALTOR® will make selling a home easier, help you avoid common pitfalls and make sure you get the best value for your property.

REALTORS® are experts and have information about the community where you are selling, so they can effectively market your home. REALTORS® understand market trends, assessments, taxes, zoning, transportation, financing and more. When you hire a REALTOR® they will represent you and promote your interests.  Consider the following benefits of working with a REALTOR®.

Professional Real Estate Experience

With knowledge and training in marketing strategy, negotiation tactics, and the workings of the current real estate market, a Realtor will be able to guide you through the steps of the home-selling process and be able to explain exactly what to expect.  She will make you aware of your rights and responsibilities, work with you to strategize the best moves according to your own goals, discuss financing options, and point you in the direction of other specialized professionals who will aid you in different stages of the process.

Real Estate Market Insight

Realtors have their fingers on the pulse of the current real estate market, and will know what comparable properties in your area are selling for.  They have the resources and knowledge to establish the best asking price and to attract the highest selling price.  

Real Estate Marketing Expertise

Your Realtor will know the importance of first impressions and knows the impact a property’s “drive-up appeal” has on the rest of a potential Buyer’s experience of your home.  Your Realtor will be able to offer you tips and information on how to get your home in the best selling shape possible.

Access to Qualified Buyers

Realtors save time and effort by dealing only with qualified buyers.  They have access to a pool of pre-screened and pre-qualified buyers who are serious about buying a home in your neighbourhood.  

Negotiation Skills

Perhaps the most important function of a Realtor is their role as negotiator on your behalf.  Your Realtor realizes your goal is to sell your home as quickly as possible for top dollar, and will work closely with you during the negotiation process to facilitate this goal.  Realtors have the knowledge and skills to draw up legally binding contracts, to assist in negotiating offers and counter-offers, and to offer counsel and perspective as you work toward your selling goals.